Brooke Holgerson
Internal Communications Strategist &Writer
I’m inspired by the power of language to create connections and bring people together.
Wielding my pen to craft impactful, strategic messaging that strengthens the connection between brands and employees. I deliver content that aligns with brand identity while driving employee engagement. Before my ten years in the corporate sector I did publicity for the Harvard Film Archive and wrote film reviews for the Boston Phoenix. Whether it’s a corporate client or an arts-focused nonprofit, a passionate, mission-driven culture is my happy place.
I’m available for contract and full-time gigs.
Scroll down for experience.
E X P E R I E N C E
J.JILLWriter. Editor.
Communications Lead.
Freelance Communications Specialist
(February 2022 - January 2024)
Senior Communications Specialist
(April 2018 - June 2020)
Store Communications Specialist
(November 2010 – March 2018)
Create and execute internal communications strategies for a distributed workforce of 2,500+ employees. Write all communications for remote teams and staff at more than 250 stores.
Develop messaging that aligns with mission and culture for a leading omni-channel, national women’s apparel brand.
Continually evolve internal communication portal to enhance content and drive views. Update and maintain platform, integrating video and chat capabilities to increase engagement.
Act as main point of contact for C-Suite and corporate partners to communicate with the field.
Integral role in new program launches, planning and execution of annual conferences and cascade meetings.
harvard film archivePublicist
HARVARD UNIVERSITY
Developed and executed public relations and marketing strategy for the Harvard Film Archive, a non-profit Cinematheque dedicated to the collection, preservation and exhibition of film.
Oversaw membership program, generating increased sales through members-only events, handled member requests, stewarded new members.
Created robust email marketing strategy. Wrote and distributed weekly emails designed to increase attendance at film screenings and in-person appearance. Built subscriber lists.
Designed, wrote and distributed internal and external marketing materials including press releases, quarterly film calendar, web posts, direct mail and more. Coordinated campaigns for external media to generate coverage as well as across Harvard University to foster relationships within the academic community.
LIQUID PICTURESJunior Associate Producer
Conducted archival research for History Channel television series. Investigated subject matter for individual episodes through various resources, including on-site work at the National Archives.
Built relationships with sources. Located and facilitated interviews with historians, experts and veterans. Worked with producers to prepare subjects for on-camera interviews.
skillsCommunications Strategy
Writing
Editing
Proofreading
Working with senior leadership
Ability to distill complex projects into digestible message for diverse audiences
education